Cases

We have worked with more than 50 life science companies and organizations to date. Here are some examples illustrating our experience from various projects and companies.

Defining next generation product platform

Backgound: An established company active in cancer diagnostics experienced sales decline and increased competition for their core product portfolio. Conlega assisted with defining their next generation product platform.

Approach: A deep understanding of current and future product needs was gained through in-depth customer interviews, competitor analyses and review of industry and health care trends. In-house personnel from R&D, product marketing and sales were engaged in this process.

Results: Findings were turned into a thorough strategy for product development, with emphasis on the specifications demanded by future customers. This strategy was communicated to company Management and Board for approval and implementation.